hydre
2023
Challenge
I developed a complete visual identity and branding for Hydre, an alcohol brand crafted from honey fermentation. My work included designing the packaging, creating visuals, and curating brand components that reflect Hydre's unique essence. The brand vision I shaped highlights the natural, artisanal origins of the product, emphasizing the fusion of tradition and modernity in every detail—from the logo to the packaging design. This holistic approach ensures that Hydre stands out as a premium, authentic, and visually compelling brand in the market.
Tasks performed
Art Direction
Visual Identity
Branding
Graphic Design
Mock-ups
3D Modelization
My role
I served as their lead designer and art director.
Design Brief Outcome
After completing the design brief with the two associates, we established a clear intention and vision for the brand's identity. We explored two distinct logos that could also complement each other within a composition.
The first logo is a minimalistic emblem representing the hydra in its purest form. The second logo is a wordmark crafted from the Averia serif typeface. This wordmark reflects the artisanal essence of Hydre, while its serif style evokes the brand’s ancient origins.
In addition to the logos, we introduced an iconic arch shape as a symbolic window into the world of Hydre. This design choice was made to convey that Hydre is not just a beverage but a way of life. The arch also allows the brand to incorporate various illustrations for different events, offering flexibility for future developments.
The color palette is inspired by honey, the sole ingredient in the beverage, and is kept as minimalistic as possible to emphasize the modernization of this ancient drink.
Brand's outreach
These visual elements make the brand instantly recognizable. This cohesive identity was translated into real-world applications, such as the stand we created for festivals. The stand, featuring the arch and emblem, was designed to stand out. It was intentionally left open to reinforce the idea of Hydre as an open-minded and transparent brand.
Merchandise also played a key role in promoting the brand stylishly. Caps and shirts were created as strategic advertising tools, spreading the brand's presence at parties and other social gatherings.
